For Fall 2025, Calvin Klein Jeans Eyewear unveils four new optical and sunglass models marked by bold silhouettes, refined transparency, and touches of colored metallic enamel. From contemporary shades to eco-conscious materials, each piece reflects Calvin Klein’s signature minimalist elegance. What are the key aesthetic choices of the FW25 collection? This season highlights familiar shapes […]
Gentle Monster’s Fall 2025 campaign, titled THE HUNT, stars actress and fashion icon Hunter Schafer in a futuristic universe blending digital tracking and radical style. A visually immersive vision of the hunt, where cyberpunk impulses meet crafted imagery.
What is the concept behind THE HUNT by Gentle Monster?
THE HUNT builds a stylized metaphor of pursuit, with Hunter Schafer as both the target and the hunter in a hyper-connected world. The campaign plays with themes of surveillance, camouflage, and instinct, visually expressed through a dense, metallic, almost animistic aesthetic. Each eyewear piece becomes part of a dystopian narrative, designed not just as accessories but as tools of vision and identity.
How does Hunter Schafer embody this campaign?
Already a muse for avant-garde brands, Schafer channels an androgynous, focused presence driven by a search-and-survive instinct. Her role relies less on expressiveness than on silent tension — amplified by the sculptural eyewear that frames her face. She becomes the embodiment of the campaign’s hunt: discreet, precise, and elusive.
What are the standout pieces from the Fall 2025 collection?
The collection highlights oversized frames with sharp, broken lines reminiscent of digital interfaces, and tinted lenses functioning like sensory filters. Some models draw from military camouflage, others feel cut from industrial materials. A standout is a matte black pair with angular temples, shaping the face like visual armor.
How does Gentle Monster merge optical design with storytelling?
Gentle Monster has consistently pushed eyewear beyond product, creating immersive visual universes. THE HUNT continues this vision, fusing fashion, cinema, and installation art. Every image feels like a film still or a panel from a cyberpunk graphic novel. Optical design becomes a narrative tool, carrying tension, identity, and futuristic symbolism.
What visual codes set this campaign apart?
THE HUNT stands out for its contrast between raw materiality and futuristic precision. Settings are stark — stone, desert, metal. Lighting is sharp and clinical. Unlike previous saturated or dreamy visuals, this campaign embraces cold sharpness, echoing thermal imaging or radar vision. Staging becomes a tool for optical focus.
Gentle Monster Fall 2025 THE HUNT : Why spot this collaboration right now?
Because it distills Gentle Monster’s aesthetic into its most narrative-driven form yet — and cements Hunter Schafer as a leading figure in speculative fashion and visual performance.
Further reading :
Graham Cutler: AW25 Collection in Detail
The Graham Cutler AW25 collection revives a set of archived prototypes originally created for narrower facial structures. Each model is reduced, rebalanced, and rebuilt in dense acetate shaped through deep milling. The visual language remains constant: clear geometry, firm volumes, Italian manufacturing, no external branding. The line is structured around five optical families and three […]
Top Eyewear Trends Fall-Winter 2025: Oversized, Wire, Smart
The Top eyewear trends for Fall-Winter 2025 reflect a market that has become both design-driven and tech-aware.According to Euromonitor (Sept–Oct 2025), the global eyewear industry exceeds USD 160 billion this year, growing by +4.8% in value. The market is polarizing: while value-seeking consumers prioritize affordability and practicality, premium segments are investing in quality, sustainability, and […]
Oakley Factory Team AH25 Glasses: Organic Design Meets Technical Heritage
For its AH25 collection, the Oakley Factory Team introduces two new frames—Plantaris and Straight Jacket 99—that merge futuristic silhouettes with high-performance materials. Drawing from nature and archival design, these glasses continue Oakley’s exploration of augmented vision through experimental aesthetics. How does the Plantaris frame redefine optical design? The Plantaris frame channels an organic visual language, […]
Read On light customized wins German Design Award 2026
Unveiled at SILMO Paris, the read on light customized model has won the German Design Award 2026 in the Lifestyle & Fashion category. This Swiss concept of customizable reading glasses, ready in under two minutes, marks a breakthrough in the ready-to-wear optics segment. What exactly is read on light customized? It’s the first-ever ready-made reading […]
Cartier Eyewear Fall-Winter 2025: The Collection Decoded
The Cartier Eyewear Fall-Winter 2025 collection embodies the Maison’s jeweler spirit and its constant pursuit of excellence. Designed as an extension of Cartier’s style, it explores contrasts between light and depth, structure and movement.This season, the iconic lines — Clash, Santos, Première, Panthère, C de Cartier, and Décor C Allongé — are reinterpreted with precious […]
VANNI Goggles: When Contemporary Art Inspires Italian Eyewear
VANNI Goggles represents the fusion of Italian eyewear craftsmanship and the creative energy of contemporary art. Each year, the Turin-based brand VANNI celebrates this connection by partnering with an emerging artist selected at the Artissima fair. For 2025, the dialogue between art and design takes form through an exclusive capsule collection by artist Nicola Bizzarri, […]
IRON Paris: The Art of Parisian Luxury Eyewear
Parisian luxury eyewear by IRON Paris embodies the perfect harmony between design and innovation. Born in the heart of the French capital, the brand has turned eyewear into a form of contemporary art. Every frame, engineered like a miniature piece of architecture, reflects the avant-garde spirit of the City of Light — elegance, precision, and […]
Ho’okipa Ultra G: Maui Jim’s Solar Innovation for Golfers
Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics. Cutting-Edge Lens Technology […]
Don't miss any trends!
Receive exclusive updates on the latest in the world of eyewear, our favorite selections, and unique offers reserved just for our subscribers. Join the Parisée community and elevate your style today!
Photo : Lumiprod