Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
Francis de Lara is a high-jewelry eyewear house crafting unique or ultra-limited pieces by hand, merging Renaissance-inspired aesthetics with precious materials.
What is the history and identity of Francis de Lara in the eyewear world?
Francis de Lara describes itself as the world’s first fine jewelry-eyewear house. The name derives from its creator, John‑Paul Francis de Lara Pietrus, combining his middle and maternal names. The concept emerged after jewelry studies in Florence, with the idea of applying Renaissance artistic codes to eyewear.
What materials and aesthetic codes define Francis de Lara eyewear?
The high-end pieces are fully handcrafted using precious metals (24k gold, sterling silver) and gemstones (diamonds, emeralds, rubies, sapphires, kunzite…), sometimes with exotic woods. Each mainline model is limited to 12 pieces, with every metal/gem combination being unique. Designs echo Renaissance jewelry with scrolls, serpents, ribbons, and art-historical references.
What collections and segments make up Francis de Lara’s eyewear offer?
The brand operates two product tiers: a high-line of unique or extremely limited handcrafted pieces (requiring 250–750 hours each), and a more accessible diffusion line, “FDL Editions,” which uses titanium, natural diamonds, and gemstones, offered in larger runs but still hand-finished.
How does Francis de Lara design and manufacture its eyewear? Is there a documented sustainability commitment?
The brand states that each high-line piece is handcrafted over 250–750 hours, using “ethically sourced” materials. However, no detailed public information is available regarding broader sustainability programs like carbon footprint, recycling, or lifecycle analysis.
Where and how is Francis de Lara eyewear distributed?
Distribution occurs via the official online store, and select luxury retailers or art-luxury galleries. Given the bespoke or ultra-limited nature of most pieces, purchases are often made by request or appointment.
What is Francis de Lara’s market positioning in the eyewear industry?
Francis de Lara occupies the uppermost tier of the luxury eyewear segment, straddling high jewelry and collectible optical design.
