Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
EssilorLuxottica and Burberry have extended their exclusive eyewear licensing agreement through 2035. The partnership, initiated in 2006, blends British design with global optical manufacturing expertise, reinforcing their shared vision of luxury.
What does the renewed EssilorLuxottica x Burberry agreement include?
The renewed agreement extends the partnership until December 31, 2035, covering the design, manufacturing, and global distribution of Burberry-branded eyewear. It confirms a continued exclusive collaboration built around product innovation and creative expression of the Burberry aesthetic.
How long has this partnership existed?
EssilorLuxottica and Burberry have worked together since 2006. For nearly two decades, they have co-developed eyewear collections that merge Burberry’s British heritage with EssilorLuxottica’s industrial and optical expertise. The longevity of the agreement highlights a mutually beneficial strategic alliance.
How do the two companies describe the collaboration?
Francesco Milleri, CEO of EssilorLuxottica, called the partnership a “creative journey” marked by “timeless sophistication.” Burberry CEO Joshua Schulman emphasized design and innovation as core to expressing Burberry’s luxury identity through eyewear. Both stress continuity and shared creative values.
Why is this deal strategically important for EssilorLuxottica?
Burberry is one of the most coveted luxury brands in EssilorLuxottica’s licensed portfolio. The partnership strengthens the group’s premium positioning while leveraging Burberry’s global recognition. Renewing this agreement aligns with EssilorLuxottica’s long-term growth strategy in luxury eyewear.
What can we expect from future Burberry eyewear collections?
The renewal marks a new creative cycle. Future collections will likely integrate iconic Burberry codes—such as the check pattern and Thomas Burberry Monogram—with contemporary optical design trends. The partnership also guarantees consistent manufacturing quality and brand continuity.
EssilorLuxottica x Burberry: Why spotlight this collaboration now?
Because it reflects a rare, long-term alliance in luxury eyewear, reaffirming the strategic value of optical design within fashion. This renewal shows how heritage branding and industrial scale can align around a product central to visual identity.
