Dragon Eyewear unveils its Fall/Winter 2025 collection, entirely crafted from sustainable materials such as recycled acetate, stainless steel, and plant-based resin. The range reflects a clear ambition: merging performance, environmental responsibility, and outdoor culture in a single design language.
Dragon introduces seven new frames — five made with Acetate Renew (DR7015, DR7016, DR GATSBY, DR BIRDIE, DR CREST), one optical model in recycled stainless steel (DR5019), and one sunglass in plant-based resin (DR BEECH). Together, they showcase Dragon’s ongoing commitment to innovation through sustainability.
The collection is built around three key materials: Acetate Renew (a recycled and recyclable acetate), recycled stainless steel, and bio-based resin. Each material serves a purpose — whether in optical precision, lightweight performance, or reduced carbon footprint — while elevating the brand’s aesthetic standards.
The campaign, shot by photographer Todd Glaser in Encinitas, California, features surf athlete Lucas Owston and snowboarder Brock Crouch. It captures a natural lifestyle where eyewear is not only part of the everyday look but also an extension of one's environmental commitment.
The collection is now available globally at Dragon specialty retailers, selected optical shops, and online at dragonalliance.com and eyeconic.com — targeting athletes, design lovers, and sustainably minded shoppers alike.
Rooted in the world of extreme sports, Dragon has long combined style with technical expertise. FW25 marks a step forward: sustainability is no longer a feature, it’s a baseline — integrated into the brand’s iconic visual codes and its laid-back Californian roots.
Because it signals a pivotal shift for Dragon Eyewear — a fully sustainable eyewear line that delivers on performance and lifestyle appeal. FW25 sets a new benchmark in design-conscious, planet-aware eyewear.
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