The Spring-Summer 2025 eyewear campaign marks a turning point for Chloé. Under the artistic direction of Chemena Kamali, the solar collection gently reinterprets the House’s timeless codes, blending bohemian spirit with natural elegance.
Generous silhouettes, carefully selected materials, and refined craftsmanship define a femininity that’s both radiant and confident. This season reconnects with the essence of accessible luxury—one inspired by carefree summer memories and sunlit simplicity.
Since October 2023, Chemena Kamali has been writing a new creative chapter for Chloé. A German-Iranian designer and graduate of Central Saint Martins in London, she began her career at Chloé in the early 2000s alongside Phoebe Philo. After returning in 2012 to work with Clare Waight Keller, she later joined Saint Laurent in 2016 to lead women’s ready-to-wear alongside Anthony Vaccarello.
Known for her emotional and nuanced approach to design, Kamali expressed her desire to “capture the emotional connection and spirit of Chloé today.” Her Spring-Summer 2025 collection clearly reflects this vision: soft silhouettes, liberated femininity, and natural elegance define her creations—from runway looks to the house’s latest sunglasses.
A standout piece from the new Chloé 2025 collection, Aly marks the beginning of Chemena Kamali’s solar vision for the House. Crafted from a refined mix of polished metal and carefully selected materials, this squared silhouette subtly reinterprets the lines of a classic pilot frame. The triple-gradient lenses add a delicate play of color and light—an unmistakable Chloé hallmark.
Every detail has been considered: the Chloé logo delicately laser-engraved on the left lens, and the drop-shaped cutouts at the temple tips, designed to hold an optional jewelry accessory—each element reflecting the artisanal precision and creative spirit behind this emblematic style.
With the CH0278S model, Chloé delivers a refined take on the classic double bridge. This rectangular metal sunglass frame embraces a lightweight, streamlined silhouette that channels a distinctly retro-modern aesthetic.
Signature house details—like the discreetly engraved Chloé logo on the left lens and the iconic drop-shaped cutouts at the temple tips—complete this clean, structured design. It’s the perfect choice for those seeking understated sophistication throughout the summer season.
Bold yet refined, the CH0286S from Chloé 2025 features a squared oversized silhouette with clean, graphic lines. Blending a generous acetate front with finely crafted metal temples, the frame plays subtly with light through its signature triple-gradient lenses. This layered effect adds depth and intensity to the gaze, while the laser-engraved Chloé logo on the left lens enhances its couture appeal. A standout model designed to elevate every moment of summer with effortless sophistication.
With the CH0287O model, Chloé 2025 introduces a modern and subtle take on the oversized optical frame. Designed for effortless daily elegance, this square silhouette features delicately tinted transparent tones that gently brighten the eyes.
A decorative metal detail discreetly connects the end pieces to the temples, adding a contemporary twist to its classic structure. Whether for office hours or city strolls, CH0287O delivers refined personal style with understated sophistication.
With its 2025 eyewear campaign, Chloé invites us into a solar, cinematic, and deeply authentic atmosphere. Each visual captures the essence of a carefree summer, highlighting a femininity that feels both free and effortless. These frames are more than accessories—they become subtle reflections of a luminous identity.
Crafted with noble materials, generous lines, and artisanal finishes, the collection embodies a contemporary form of luxury rooted in emotion, craftsmanship, and conscious design.
Opting for Chloé 2025 sunglasses means embracing a style that blends sensitivity with modern elegance. Each design by Chemena Kamali reflects the House’s creative revival: from Aly’s bold geometric lines, to the retro minimalism of CH0278S, the oversized glamour of CH0286S, and the refined everyday appeal of CH0287O.
More than just accessories, these frames enhance your personality and accompany you with effortless style throughout the season.
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