An iconic model. Blazing sun. And a pair of shades rewriting the rules. Alaïa unveils its Winter Spring 2025 sunglasses in a Miami-shot campaign starring Daria Werbowy. The result? Fierce, bold, unforgettable.
Noa Cruz
Sculptural impact
Photographed by Tyrone Lebon, Daria channels raw elegance. The oversized acetate mask she wears makes a statement right away: bold contours, strong design, no compromises.
A brand signature
This isn’t just eyewear. It’s identity. With thick temples and glossy enamel “ALAÏA” lettering, this piece affirms a confident presence. It’s the kind of accessory you wear to feel untouchable—sun-kissed and unapologetic.
Volume meets finesse
The balance between architectural volume and refined simplicity is spot on. Alaïa delivers a silhouette that walks the line between shadow and light, softness and edge.
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Photo : Lumiprod
