With the Wayfarer Puffer, A$AP Rocky doesn’t just collaborate — he reshapes an icon. The legendary Ray-Ban Wayfarer, a timeless symbol of independence and style, is reborn as a sculptural, inflated statement piece. Blending hip-hop heritage, Italian craftsmanship, and avant-garde design, the Wayfarer Puffer marks a turning point for Ray-Ban as it reclaims its place […]
The Goal: Replacing the Smartphone
According to recent leaks, this new version could launch as early as this year. The idea? To offer a smartphone alternative by combining mixed reality and artificial intelligence. For Zuckerberg, glasses are the ideal form factor for AI interaction. And the potential is huge:
“Glasses are the ideal form factor for AI and the metaverse. They let an AI see what you see, hear what you hear, and talk to you throughout the day. They also allow you to blend the physical and digital worlds with holograms.”
“More than a billion people around the world wear glasses today, and it’s very likely that they’ll become AI glasses over the next 5 to 10 years.”
These quotes show Meta’s ambition to make smart glasses the next major computing platform, powered by AI for immersive and interactive experiences.
AI Already Paying Off for Meta
At the same time, Meta is doubling down on artificial intelligence. The company recently announced a 5% improvement in ad conversion rates thanks to a new recommendation system. Results include:
+7% time spent on Facebook
+6% on Instagram
+35% on Threads
These numbers prove that Meta’s major investments in AI are already delivering — and integrating a display into its smart glasses could be the next strategic leap.
Ray-Ban: A Trusted Partner for Mainstream Innovation
Meta’s choice of Ray-Ban is no coincidence. Since launch, Ray-Ban Meta models have embraced the brand’s iconic design while embedding Meta’s cutting-edge tech. Through its partnership with EssilorLuxottica, the glasses combine timeless style with innovation. Frames like the Wayfarer and Headliner discreetly include cameras, mics, and speakers. With a brand known for comfort and global popularity, Meta aims for mass adoption without compromising on style.
Ray-Ban Expands Its Collection and Features
Ray-Ban is not just a tech partner — it continues to evolve the Ray-Ban | Meta collection with style. The latest update now enables video calls on WhatsApp or Messenger, sharing the wearer’s view in real time with a double tap. On the design side, new models like Skyler, inspired by the ’60s jet set, are ideal for smaller faces. The collection now offers over 30 models and hundreds of color combinations, including four new exclusive Transitions® lenses. Ray-Ban is clearly committed to delivering stylish, functional, and forward-thinking smart glasses.
With its upcoming smart glasses, Meta is ready to redefine our digital habits, and Ray-Ban brings the style and trust to support that revolution. With a built-in display, embedded AI, and iconic design, this collaboration may mark the start of a post-smartphone era. The only question is: how soon will it become reality—and will the public embrace it?
