William Morris London glasses embody a unique encounter between British heritage and modern design. Since its very first collection, the brand has drawn inspiration from London’s most iconic landmarks to create eyewear that blends timeless elegance with contemporary flair. Balancing discreet luxury, bold creativity, and a distinctly London identity, these glasses appeal to both fashion lovers and anyone seeking eyewear with true character.
London is a city of contrasts: East London’s energy and artistic spirit versus the timeless elegance of the West. William Morris London channels this duality into its collections. Each model is named after an iconic London landmark, capturing its unique atmosphere:
East London: creativity, art, and constant reinvention.
West London: sophistication, luxury, and timeless refinement.
These glasses go far beyond accessories: they are a statement of identity, reflecting London’s multiple faces.
The Ascot model evokes the sophistication of the world-famous Ascot Racecourse. Its distinctive diamond cutaway pattern plays with light and angles, creating a dazzling effect reminiscent of a jewel.
Design: faceted lines and thickness variations.
Style: refined elegance, perfect for formal occasions.
Message: “diamonds fit for a Queen.”
Ascot glasses embody understated luxury, designed for those who want to shine with refinement.
The Bank model takes its cue from the Bank of England and the City of London’s financial district. Its bold yet refined lines make it instantly recognizable.
Shape: angular, structured frame.
Signature: a CNC-milled lamination line in a contrasting color, extended to the temples.
Vibe: professional sophistication with a sharp modern edge.
Ideal for business professionals, Bank glasses project the image of a dynamic, ambitious London.
The Wharf collection celebrates Canary Wharf, London’s emblematic business and luxury hub.
Design: full metal frame in several finishes.
Details: layered metal sheet accents with a contrasting inner rim.
Mood: balance of business sophistication and subtle luxury.
Wharf is the perfect choice for those who want their eyewear to reflect both power and refinement.
Few places embody British luxury like The Ritz London. William Morris London captures its spirit in sunglasses that combine masculine strength with modern elegance.
Frame: rimmed, meticulously crafted.
Essence: refined men’s eyewear with a statement edge.
Detail: premium finishes that echo The Ritz’s prestige.
The Ritz model is a true style declaration, designed for men who want to stand out with confidence.
Inspired by The Savoy Hotel, the Savoy sunglasses collection embodies the essence of British refinement.
Two shapes: a slim, sleek profile for understated elegance, or a bold square silhouette for fashion-forward style.
Material: crafted from premium acetate.
Style: classic British design with a modern twist.
Savoy glasses are a statement of timeless sophistication, perfect for those who want elegance with personality.
Beyond their design, William Morris London collections stand out for three core values:
Accessible luxury: premium eyewear without ostentation.
London creativity: each frame tells a story rooted in the city.
Artisanal quality: meticulous work on materials and flawless finishes.
These glasses do more than complete a look: they capture the soul of a city that is vibrant, diverse, and full of contrasts. From Ascot to Canary Wharf, from The Ritz to The Savoy, every model reflects a different facet of London through its design details. Discreet luxury, creative spirit, and authentic identity make William Morris London glasses an essential choice for those seeking both style and substance.
Further reading :
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They are available at authorized opticians and on the brand’s official website. Exclusive designs may also be found in luxury eyewear boutiques.
While the design is inspired by London’s heritage, production relies on premium materials and international craftsmanship, ensuring quality and refined finishes.
Each model draws from an iconic London landmark:
Ascot: diamond elegance.
Bank: angular, City-inspired.
Wharf: metallic business chic.
Ritz: masculine luxury.
Savoy: timeless acetate sophistication.
Yes, the collection offers a wide range:
Square/rectangular → suits round or oval faces.
Slim, discreet profile → ideal for smaller faces.
Bold shapes → perfect for fashion-forward wearers.
Yes. Models like Ritz and Savoy are designed as premium sunglasses, offering full UV protection with luxury styling.
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Photo : Lumiprod
