Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
Thierry Lasry is a luxury eyewear brand founded in 2006 by the French designer of the same name. Known for its bold acetate frames handcrafted in France and Italy, the brand merges retro inspiration with a futuristic edge.
What is the history and identity of Thierry Lasry in the eyewear industry?
Born in Paris to a father who was an optician and a mother who was a fashion designer, Thierry Lasry was immersed in creativity from an early age. He launched his brand in 2006 with the vision of turning eyewear into a fashion statement, combining elements of architecture and beauty with a strong design identity.
What materials and aesthetic codes characterize Thierry Lasry eyewear?
Each frame is handcrafted in France and Italy using high-end acetate, primarily from the Italian supplier Mazzucchelli. The brand is known for geometric shapes, flat fronts, vivid colors, and the absence of external logos—the design itself is the signature. The style is often described as “futuristic vintage.”
What collections and segments does Thierry Lasry offer?
The brand develops both optical and sun collections, refreshed each season. Popular models include ENVY, FOXXXY, POSITIVY, CLANDESTY, GAMBLY, UNICORNY, DYNASTY, and SEXXXY, each with distinctive silhouettes and colorways.
How does Thierry Lasry design and manufacture its eyewear? Is there documented sustainability engagement?
Design work is based in New York, while production is carried out by artisans in France and Italy. The focus is on traditional craftsmanship and quality over industrial processes. There is no public documentation of a formal sustainability policy.
Where and how are Thierry Lasry eyewear products distributed?
The eyewear is sold through the official website, selected optical retailers, and in flagship boutiques, notably in Paris and New York. These stores reflect the brand’s visual identity and offer an immersive customer experience.
What is Thierry Lasry’s market positioning within the eyewear sector?
Thierry Lasry positions itself as an independent luxury brand focused on bold design and artisanal quality. Its frames are fashion-forward accessories favored by celebrities and design-conscious consumers worldwide.
