Designed by Swarovski’s Global Creative Director Giovanna Engelbert and produced in partnership with EssilorLuxottica, the SS25 collection draws from the brand’s iconic jewelry lines. Each piece sparkles with intentional brilliance, transforming sunglasses and optical frames into wearable crystal sculptures inspired by Millenia, Gema, Sublima, and Dextera lines.
Standout pieces include the cat-eye SK7030, adorned with octagon-cut crystals and a removable gold chain—worn by Ariana Grande in the SS25 campaign. Also in the spotlight: SK6036U, a bold cushion-shaped frame with crystal-embellished hinges, and SK2043, a square injected frame with exclusive angular cutout detailing.
The Gema-inspired styles bring vibrant energy to the collection. Think multicolored crystals, asymmetrical placement, and playful contrasts. The SK6041, with its candy-toned gems and acetate frame, radiates a bold, joyful spirit. Meanwhile, the SK1024 cat-eye metal frame offers a more refined sparkle, blending sophistication with flair.
Sublima delivers light-catching drama through complex pavé crystal detailing, while Dextera leans into a technical aesthetic: layered metallic arms, radiant pavé effects, and futuristic silhouettes like the SK6038. Each line balances elegance with sculptural boldness.
Ariana Grande doesn’t just front the campaign—she sets the tone. Her appearance wearing the SK7030 underscores the collection’s feminine glamour and elevated pop appeal. With her, Swarovski signals its ambition to shine in the fashion-forward eyewear space.
Because it crystallizes the meeting point between luxury jewelry and creative eyewear, with bold direction, strong visual identity, and star power. Swarovski’s SS25 collection positions the brand as a rising force in designer opticals.
Further reading :
In a world where environmental protection is a priority, Friendly Frenchy stands out for its commitment to sustainable and creative production in the optical industry. The brand transforms natural and recycled resources into unique eyewear, designed for those who wish to reduce their environmental impact without compromising on style. Discover how Friendly Frenchy is reinventing […]
The Design Eyewear Group, known for its innovative spirit, has recently introduced an ambitious project: “Dance”. This collective of designers brings together creatives from Denmark, France, and England. Together, they chose to break free from the constraints of brand DNA and financial pressures to explore a purely intuitive and light approach to eyewear design. “Dance” […]
How does Ralph Lauren reinvent its iconic logo this season? With the Tonal Stacked Logo theme, Ralph Lauren offers a minimalist take on its iconic signature. The logo appears subtly embossed in tone-on-tone on the temples of the new frames, emphasizing texture and refinement. Three women’s models — RL8231U, RL8232U, and RL6252U — embody this […]
Emmanuel Andrivet is a pioneer in the eyewear world, utilizing 3D modeling and printing to revolutionize design. As a visionary designer, he explores new technologies to push creative boundaries and transform the art of eyewear. This exclusive interview dives into the creative universe of a designer redefining eyewear through cutting-edge technology. Discover how Emmanuel Andrivet […]
Google Smart Glasses are making a comeback. Over a decade after the failure of Google Glass, the company is returning in 2025–2026 with a radically different approach: an ecosystem strategy that places Artificial Intelligence (Gemini) and design (Gentle Monster, Warby Parker) at the heart of the product. The goal is no longer to launch a […]
From Couture to Eyewear: A Strategic Evolution Founded in 1917 by Cristóbal Balenciaga, the fashion house quickly made its mark with a radical stylistic language built on architectural cuts and innovative volumes. After closing in 1972, the brand was revived in 1997 under Nicolas Ghesquière and became part of the Kering group in 2001. Balenciaga […]
Palm Angels unveils its debut eyewear line in partnership with Mondottica Group. Previewed at the Silmo 2025 trade show, the SS26 collection introduces 38 unisex optical and sunglass styles that channel the brand’s luxury streetwear identity. What’s the core of the Palm Angels and Mondottica partnership? This strategic collaboration marks Palm Angels’ entry into luxury […]
How does Daniel Lee reinterpret Burberry for kids? In the Spring/Summer 2025 collection, the creative director scales down Burberry’s graphic elegance to kid-size proportions. Signature adult styles are miniaturized without losing their punch. The iconic Equestrian Knight and classic checks make a playful yet refined entrance into children’s eyewear. Which models define the SS25 collection […]
Since its inception, RIGARDS has established itself as an innovative force in the eyewear industry, launching noteworthy collaborations with influential fashion creators. Through partnerships with designers like The Viridi-anne, Uma Wang, Ziggy Chen, Detaj, and Lumen et Umbra, the brand explores new horizons by merging artisanal craftsmanship with artistic vision. This article delves into RIGARDS’ […]
Receive exclusive updates on the latest in the world of eyewear, our favorite selections, and unique offers reserved just for our subscribers. Join the Parisée community and elevate your style today!
Photo : Lumiprod
