Designed by Swarovski’s Global Creative Director Giovanna Engelbert and produced in partnership with EssilorLuxottica, the SS25 collection draws from the brand’s iconic jewelry lines. Each piece sparkles with intentional brilliance, transforming sunglasses and optical frames into wearable crystal sculptures inspired by Millenia, Gema, Sublima, and Dextera lines.
Standout pieces include the cat-eye SK7030, adorned with octagon-cut crystals and a removable gold chain—worn by Ariana Grande in the SS25 campaign. Also in the spotlight: SK6036U, a bold cushion-shaped frame with crystal-embellished hinges, and SK2043, a square injected frame with exclusive angular cutout detailing.
The Gema-inspired styles bring vibrant energy to the collection. Think multicolored crystals, asymmetrical placement, and playful contrasts. The SK6041, with its candy-toned gems and acetate frame, radiates a bold, joyful spirit. Meanwhile, the SK1024 cat-eye metal frame offers a more refined sparkle, blending sophistication with flair.
Sublima delivers light-catching drama through complex pavé crystal detailing, while Dextera leans into a technical aesthetic: layered metallic arms, radiant pavé effects, and futuristic silhouettes like the SK6038. Each line balances elegance with sculptural boldness.
Ariana Grande doesn’t just front the campaign—she sets the tone. Her appearance wearing the SK7030 underscores the collection’s feminine glamour and elevated pop appeal. With her, Swarovski signals its ambition to shine in the fashion-forward eyewear space.
Because it crystallizes the meeting point between luxury jewelry and creative eyewear, with bold direction, strong visual identity, and star power. Swarovski’s SS25 collection positions the brand as a rising force in designer opticals.
Further reading :
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Photo : Lumiprod