Winona Ryder, a true icon of the 1990s, stars as the face of Jimmy Choo’s fall-winter campaign. Under the artistic direction of Ezra Petronio, the campaign captures the minimalist and refined essence of that era. Inspired by art galleries, it features a clean aesthetic that highlights the timeless elegance of the actress and the brand’s signature designs. This collaboration masterfully blends nostalgia with modernity, resonating with the spirit of the 90s in a contemporary setting.
"Winona Ryder is a source of inspiration for this campaign. She embodies the elegance and style of the 90s while remaining incredibly contemporary. This project was a unique opportunity to celebrate our heritage by reimagining it for today."
During the 90s, Winona Ryder established herself as a leading figure in cinema through unforgettable performances. Some of her most iconic roles include:
More recently, Winona has captivated a new generation with her role in the cult series Stranger Things. Her nuanced portrayal of Joyce Byers has earned her critical acclaim for its emotional depth and authenticity, reaffirming her status as a timeless actress.
"Working with Jimmy Choo allowed me to relive an era I cherish while exploring modern and bold designs. This collaboration was a true creative synergy."
The eyewear showcased in this campaign pays homage to 90s fashion while embracing a modern twist. Standout pieces include:
These designs exemplify Jimmy Choo’s artisanal craftsmanship, combining quality with contemporary aesthetics.
The 1990s continue to be a major source of inspiration in today’s fashion world. The minimalist style, clean lines, and distinctive details characteristic of that decade resonate deeply with modern trends. This campaign beautifully illustrates how to revisit that era with a touch of modernity, making these designs appealing to today’s audience.
The collaboration between Winona Ryder and Jimmy Choo is more than just an ad campaign. It celebrates a legendary decade while highlighting an actress whose talent and style transcend time.
Sandra Choi sums up the campaign’s essence:
“This collection is a love letter to the 90s, but also a statement on how those codes can be reinterpreted for today’s audience.”
This collection, a true tribute to the 90s, stands as an elegant convergence of nostalgia and modernity. Discover these iconic pieces that reimagine the past to captivate today’s fashion enthusiasts.
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