Scarlett Johansson embodies a series of identities in a campaign directed by Yorgos Lanthimos for the Prada Galleria. This unprecedented encounter between two cinematic icons casts the handbag as a totem of transformation and visual storytelling.
The Greek director presents a short film shaped like a narrative prototype, blending his signature cinematic codes—narrative complexity, controlled absurdity, layered storytelling. The Prada Galleria becomes a catalyst for metamorphosis, a narrative object central to the film’s ritual structure.
Reprising her role from the previous campaign, Johansson is captured through Lanthimos’s lens in a fragmented performance. She portrays multiple versions of herself, echoing archetypes that align with the director’s universe. Her presence mirrors both continuity and transformation—just like the Galleria bag.
The film showcases Johansson performing strange, codified gestures—rituals that elevate the mundane into something sacred. The bag becomes a modern talisman, an accessory imbued with the power of reinvention, resonating with both the actress’s transformations and Prada’s evolving identity.
More than an accessory, the Galleria serves as the axis of the story—a shifting symbol, reimagined every season, that travels through Johansson’s transformations. Described as a “talisman” or “amulet,” it channels style, story, and selfhood in one compact form.
Every year, Prada invites a renowned filmmaker to reinterpret the Galleria bag. Following Jonathan Glazer, it’s now Lanthimos’s turn to contribute his visual language. This approach forms a curated series of auteur fashion films centered on the same iconic object.
Because it marks the first-ever creative meeting between Scarlett Johansson and Yorgos Lanthimos, offering a cinematic reinvention of the Prada Galleria as both fashion artifact and narrative vessel.
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Photo : Lumiprod