To celebrate its 50th anniversary, Oakley opened the doors of its Foothill Ranch headquarters to athletes, creatives, and cultural innovators. The event blends iconic archives, optical innovation, and futuristic storytelling — a retrospective that’s also a bold roadmap for decades to come.
For five days, Oakley’s Southern California HQ transforms into an immersive installation. It’s a curated journey through the brand’s past, present, and future, where guests dive into archival icons, experimental prototypes, and multi-sensory experiences rooted in vision, sport, and culture. It’s more than a celebration — it’s a physical manifesto of what it means to “see differently.”
MUZM 2.0 is a living archive, not a static museum. Oakley reimagines legendary frames like Over-The-Top and Medusa, blending historical design with modern updates. Each piece is a tribute to the brand’s rebellious DNA and a bridge between eras. MUZM 2.0 doesn’t look back — it reinjects bold ideas into the now, turning nostalgia into future-thinking design.
Oakley showcases its fastest helmet-eyewear systems to date — Velo Mach and Velo Kato — alongside new concepts like Stunt Wing and Stunt Devil. This is where engineering meets imagination: a lab for sport-ready performance design and optical tech that bends the rules. The Expo embodies Oakley’s mission to shape the next 50 years through speed, vision, and audacity.
The Axiom Space Experience propels Oakley’s innovation beyond Earth. Through VR, visitors explore the AxEMU visor and next-gen space suit prototypes designed for lunar missions. This initiative highlights how Oakley’s design mindset extends into space-grade vision tech — proving that for the brand, the future isn’t just faster, it’s planetary.
Maxine Fearlight, inspired by Oakley’s Max Fearlight lore, symbolizes a new design era. Through the Future Genesis initiative, she embodies Oakley’s commitment to culture, performance, and imagination. More than a character, she represents a creative framework — the human face of a brand ready to write its next 50 years with rebellious clarity.
Because Oakley isn’t just marking time — it’s using this anniversary to ignite a cultural and technical renaissance. Foothill Ranch becomes a living lab of design history, performance optics, and boundary-pushing imagination.
Further Reading :
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Photo : Lumiprod