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Lunettes Grasset Associés is an independent French eyewear company known for its dual expertise in design and brand marketing. It stands out by managing licensed eyewear collections for fashion and sports brands, offering full-service integration from concept to distribution.
What is the history and identity of Lunettes Grasset Associés in the eyewear industry?
Family-run for four generations, Lunettes Grasset Associés (LGA) has become a key player in French eyewear. Known as a “lunetier marketeur,” it combines traditional optical craftsmanship with contemporary fashion marketing, developed over 25 years. LGA has built its identity by shaping eyewear collections for both proprietary and licensed brands.
What materials and aesthetic codes define Lunettes Grasset Associés eyewear?
Materials vary by brand, but LGA consistently uses industry-standard components that ensure comfort, durability, and visual appeal. Fashion identity plays a major role, with each collection designed to reflect the brand’s specific style universe, from athletic to urban fashion.
What collections and segments make up the Lunettes Grasset Associés eyewear offering?
LGA’s portfolio consists of seven core collections across roughly ten brands. Notable licenses include Seiko Titanium, Eden Park, IKKS, Agnès b, Reebok, New Balance, and Bensimon. These brands allow LGA to serve multiple segments, including adult optical, kids, sport, lifestyle, and fashion, with both optical and sunglass lines.
How does Lunettes Grasset Associés design and manufacture its eyewear? Is there a documented sustainability commitment?
Design is handled in-house in France, while manufacturing is outsourced in compliance with brand standards. Although LGA emphasizes its industrial heritage, there is no publicly available documentation of a formal sustainability commitment at this time.
Where and how is Lunettes Grasset Associés eyewear distributed?
LGA collections are distributed exclusively through a network of partner opticians. The company maintains a national sales force and regularly exhibits at major professional eyewear trade shows.
What is Lunettes Grasset Associés’ position in the eyewear market?
Lunettes Grasset Associés positions itself as a premium mid-range independent manufacturer, serving as a key player in licensed eyewear distribution in France with a strong focus on design and brand marketing.
