Maui Jim introduces two winter-ready shield-style sunglasses, Pālulu and Pāluna, combining optical performance and sporty aesthetics. Designed for snowy landscapes and urban adventures alike, these models blend technical design, lightweight construction, and advanced lens technology. What do the Pālulu and Pāluna models offer for winter? Pālulu and Pāluna are semi-rimless sports masks developed by Maui […]
lool eyewear, part of the Etnia Eyewear Culture group, stands out for its ultra-lightweight frames and a technology-driven approach to optical design. Its new FW24 collection embodies a structural, forward-thinking vision of eyewear.
What is the history and identity of lool eyewear in the eyewear industry?
lool eyewear was founded with the goal of creating the best screwless hinge on the market. The brand set out to design extremely lightweight, highly technical, and durable glasses. Inspired by contemporary architecture, lool crafts its frames like structural constructions—rigorous, minimalist, and efficient by nature.
What materials and aesthetic codes define lool eyewear frames?
lool frames are made from 0.5 mm thin metal sheets and weigh as little as 4 grams. The FW24 collection features Cromalyt® and stainless steel. Each model is finished using physical vapor deposition (PVD), which provides a refined, durable metallic finish. The brand’s identity is grounded in technical precision and minimalist design.
What collections and segments make up the lool eyewear offering?
lool's current offering includes the Stereotomic Series, inspired by stereotomic architecture. The FW24 collection introduces 12 new models—6 for women, 4 for men, and 2 unisex—each designed to balance form, function, and wearability. It targets consumers seeking cutting-edge, featherlight eyewear with strong visual identity.
How does lool eyewear design and manufacture its frames? Is there a documented sustainability commitment?
lool eyewear uses pure, lightweight metals processed with high engineering precision. Materials like stainless steel and the use of PVD finishing contribute to durability and waste reduction. However, no explicit sustainability commitment or CSR policy is mentioned in the available documentation.
Where and how are lool eyewear products distributed?
lool eyewear is distributed through Etnia Eyewear Culture’s professional network, primarily via independent opticians and specialized retailers. While the brand's official website showcases its models, purchases are redirected to physical partner locations.
What is lool eyewear’s positioning in the eyewear market?
lool eyewear positions itself in the premium segment for ultra-lightweight, minimalist, and technologically advanced eyewear.
