Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics. Cutting-Edge Lens Technology […]
Lapima is an independent eyewear brand from Brazil, known for its sculptural, handcrafted frames that combine luxury craftsmanship with expressive design.
What is the history and identity of Lapima in the eyewear world?
Lapima was founded in 2016 by Gisela and Gustavo Assis. The brand was born from a desire to create eyewear as an extension of individuality, blending architectural influences, natural landscapes, and bold aesthetics.
What materials and aesthetic codes define Lapima’s eyewear?
Each frame is hand-sculpted in Lapima’s atelier in Campinas, São Paulo, through a process of more than 30 steps. The brand uses premium cellulose acetate sourced from suppliers recognized for their social responsibility. Its visual identity plays with bold volumes, angular and organic silhouettes, and a color palette inspired by Brazilian biomes, with a strong vintage influence.
What collections and segments make up Lapima’s eyewear range?
Lapima offers sunglasses, optical frames, and a special “X” collection. Most designs have distinct names (e.g., Alice, Amélie, Ana) and are available in both bold colors and natural tones. The catalog includes over 60 references across both sun and optical lines.
How does Lapima design and produce its frames? Is there a documented sustainability commitment?
Lapima combines precision machinery and artisanal craftsmanship in its own studio. The process is meticulous, involving over 30 stages with a finish comparable to haute couture. The brand states that it sources acetate from suppliers known for ethical and socially responsible practices. However, no formal sustainability certifications are documented in public sources.
Where and how is Lapima eyewear distributed?
Lapima operates a concept store in São Paulo and sells through its official website. In Europe, the brand is distributed via select retailers, including optical boutiques such as Edgard Opticiens in France.
What is Lapima’s market positioning in the eyewear industry?
Lapima positions itself in the luxury and designer segment: an author-driven eyewear house, combining craftsmanship, sculptural design, and expressive aesthetics for a discerning clientele.
