Vuarnet 2025 collection : between luxury and performance
Vuarnet unveils its 2025 collection, combining artisanal craftsmanship, technological innovation, and exceptional materials. Designed for those who embrace both style and adventure, these new sunglasses are made to perform in extreme environments while seamlessly fitting into urban life.
Atelier collection : where luxury meets high mountain performance
Inspired by the world of mountaineering, this collection combines exceptional materials with optimal protection for modern explorers.
- Arctic 01: Japanese titanium frame, Skilynx™ lenses, removable leather nose bridge and cord.
Lifestyle collection : a timeless design, reimagined for the city
Designed for everyday wear and urban getaways, this collection reinterprets Vuarnet’s iconic models with premium materials.
- Belvedere (gray, Photochromic Pinklynx™ lenses)
- Alpine 02 (black, Grey Polarlynx™ lenses)
Outdoor collection : ultimate protection for extreme conditions
Inspired by retro ski goggles, this collection features ultra-resistant bio-nylon for exceptional lightness and durability.
- Altitude (white, Blue Polar lenses) – full protection with an integrated top visor.
IT’S A VUARNET DAY: a campaign driven by exceptional athletes
To revive the spirit of exploration and performance, Vuarnet partners with world-renowned adventurers and athletes, each embodying the pursuit of excellence in their own way:
- Charles Dubouloz & Liv Sansoz – iconic mountaineers accustomed to extreme conditions.
- Adrian Ballinger & Emily Harrington – elite climbers constantly pushing the boundaries of what’s possible.
- Forrest Shearer – dedicated snowboarder always in search of new peaks to conquer.
But the IT’S A VUARNET DAY experience doesn’t stop there. Through an exclusive partnership with Strava, Vuarnet challenges outdoor enthusiasts: log 4 hours of mountain activities—skiing, hiking, snowboarding—and compete alongside the campaign’s athletes.
Ready to take on the challenge? Join the Vuarnet community and turn every day into an adventure.
Unmatched optical expertise : the Vuarnet signature
Mineral lenses made in France, a guarantee of excellence
Vuarnet is the only brand that manufactures its own mineral lenses, handcrafted in France at its Meaux workshop. Certified as a Living Heritage Company (EPV), these lenses offer exceptional optical clarity and unmatched resistance to scratches and impacts. Designed for high-precision sun protection, they are the top choice for sports enthusiasts, adventurers, and style seekers.
Which Vuarnet lens should you choose for your needs?
Each Vuarnet lens is designed to adapt to the most demanding conditions. Here’s a guide to help you choose the one that best suits your needs:
| Lens Type | Features | Ideal for |
|---|---|---|
| Skilynx™ | Enhances contrast and reduces glare | Skiing, high mountains, strong light |
| Greylynx™ | Intense sun protection, natural color vision | Sea, mountains, urban activities |
| Blue Polar | Reduces reflections and provides optimal protection | Water sports, driving |
| Photochromic Pinklynx™ | Adaptive tint that adjusts to light conditions | Hiking, changing weather |
| Grey Polarlynx™ | Filters intense light, polarized effect | Outdoor activities, strong sun exposure |
Lynx™ Technology: Advanced Glare Protection
Exclusive to Vuarnet, Lynx™ technology ensures optimal reduction of reflected light while enhancing contrast. Ideal for high-brightness environments, this innovation protects the eyes from glare, improving visual comfort and contrast precision.
Vuarnet and the environment : a responsible approach to performance
Vuarnet is committed to designing high-end sunglasses that combine performance, durability, and environmental responsibility. This commitment is reflected in the use of innovative materials, controlled local production, and optimized longevity to reduce ecological impact.
Sustainable Materials for a More Responsible Design
For several years, Vuarnet has been incorporating more eco-friendly materials into the production of its frames:
- Bio-based acetate: Used in the Lifestyle collection, this acetate, derived from plant fibers, reduces the use of conventional plastics while maintaining premium quality and finish.
- Bio-nylon: Integrated into the Outdoor collection, this high-performance material is made from renewable resources, ensuring optimal durability and a reduced carbon footprint.
Local manufacturing and exceptional craftsmanship
Vuarnet is one of the few brands that designs and manufactures its own mineral lenses in France, at its Meaux workshop. This local production approach allows the brand to:
- Reduce transportation-related emissions, unlike outsourced manufacturing.
- Preserve artisanal craftsmanship, recognized by the Living Heritage Company (EPV) label, ensuring exceptional quality and controlled production.
Enhanced durability with mineral lenses
Vuarnet’s mineral lenses offer greater longevity compared to polycarbonate lenses, which are commonly used in the eyewear industry:
High resistance to scratches and impacts: A more durable lens means less waste and better long-term preservation.
Unalterable optical quality: Unlike plastic lenses that may yellow or degrade over time, Vuarnet’s mineral lenses maintain their clarity and performance year after year.
With this approach, Vuarnet continues to innovate, offering sunglasses that combine style, technology, and environmental responsibility, ensuring modern adventurers are equipped for all their explorations.
The history of Vuarnet: a legend born on the slopes
The story of Vuarnet began in 1957, when French optician Roger Pouilloux developed a revolutionary lens: the Skilynx™. Designed to enhance skiers’ vision, this lens reduces glare and enhances contrast on snow, providing unmatched clarity in high-altitude conditions.
Impressed by this innovation, Jean Vuarnet, a French ski champion, adopted these lenses and won the gold medal in downhill skiing at the 1960 Squaw Valley Olympic Games. This collaboration led to the creation of the Vuarnet brand, which quickly became a benchmark in performance optics and sports sunglasses for extreme conditions.
A global success driven by the outdoor spirit
In the 1980s, Vuarnet made its mark in the United States with the iconic “IT’S A VUARNET DAY” campaign, establishing itself as a symbol of style and outdoor adventure. Associated with adventurers, skiers, and explorers, the brand became a symbol of freedom and performance.
A legacy of tradition and innovation
Today, Vuarnet continues its tradition of optical excellence by combining artisanal craftsmanship, technological innovation, and environmental commitment. Every pair of sunglasses is designed to provide optimal sun protectionwhile staying true to the brand’s core values of authenticity and self-challenge.
As a nod to its mountain heritage, each pair of Vuarnet sunglasses comes with a carabiner and cord, symbolizing its alpine roots and deep connection to the world of sports and adventure.
Thélios and Vuarnet: a union of craftsmanship and innovation
Vuarnet’s integration into Thélios, the eyewear division of LVMH, marks a new milestone in the brand’s evolution. This collaboration blends artisanal tradition with technological innovation, further enhancing Vuarnet’s excellence and global presence.
Who is Thélios?
Founded in 2017 as a joint venture between LVMH and Marcolin Group, Thélios became LVMH’s exclusive eyewear subsidiary in 2021 after acquiring Marcolin’s shares. Specializing in the design, manufacturing, and distribution of luxury eyewear, Thélios collaborates with prestigious brands such as Dior, Fendi, Celine, Givenchy, and Bulgari, while also developing its own brands, including Vuarnet.
Its production center, Manifattura Thélios, is located in Longarone, Italy, a region globally renowned for its eyewear expertise. This facility combines Italian craftsmanship with cutting-edge technology, ensuring some of the highest quality standards in the industry.
What does this mean for Vuarnet ?
Vuarnet’s integration into Thélios has led to:
- Enhanced product innovation : With Thélios’ infrastructure, Vuarnet experiments with new materials (e.g., bio-nylon, bio-based acetate) and optimizes its designs.
- Optimized manufacturing : Thélios’ Italian craftsmanship improves production processes while preserving the authenticity of Vuarnet’s French-made mineral lenses.
- Expanded distribution : Vuarnet benefits from a global network of high-end boutiques and specialized opticians, strengthening its international presence.
- Elevated brand image: By integrating luxury and technical standards, Vuarnet reinforces its positioning between outdoor performance and high-end eyewear.
Through this collaboration, Vuarnet preserves its authentic sporting DNA while leveraging the expertise and innovation of Thélios and LVMH.
Vuarnet 2025 : between heritage and renewal
More than just a sunglasses brand, Vuarnet embodies a true way of life, blending performance, style, and innovation. With its new Vuarnet 2025 collection, the brand reaffirms its iconic heritage while embracing a forward-looking vision.
Whether you’re a mountain adventurer, a design enthusiast, or an urban explorer, the sport and lifestyle sunglassesof Vuarnet 2025 offer unmatched sun protection and exceptional visual clarity. Designed to withstand extreme conditions while elevating everyday style, they represent the perfect fusion of cutting-edge technology and authenticity.
And you—are you ready to experience a “Vuarnet Day”?
