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BAARS Eyewear is a French eyewear brand known for combining minimalist design and patented magnetic innovation. Handcrafted in Oyonnax, France, its frames reflect a unique balance of industrial design and refined craftsmanship.
What is the history and identity of BAARS Eyewear in the eyewear industry?
BAARS was born from the collaboration between a Paris-based designer with roots in the electronic music scene and an optician from Annecy. Founded in France, the brand is driven by simplicity, function, and the design philosophy of Dieter Rams. The name BAARS evokes modularity, structure, and clarity, echoing its minimalist design values. The brand bridges two worlds: urban culture and natural environments.
What materials and design codes define BAARS Eyewear frames?
BAARS frames are characterized by clean lines, timeless shapes, and high-end finishes. They are crafted from premium Mazzucchelli acetate or metal, depending on the model, with matte or satin touches. The core innovation is a patented magnetic hinge, designed without screws or visible mechanisms, enhancing both modularity and everyday durability.
What collections and segments make up the BAARS Eyewear range?
The brand offers both optical and sunglass collections. Key models include the Republic MK2 (optical), made from thick Italian acetate with Vanguard finishing, and sunglasses like Charlie X Sun, Napier Sun, and Detroiter Sun. These models feature bold graphic shapes, magnetic hinges, and lenses by Divel (Italy) or Dalloz (France), with anti-scratch, anti-reflective coatings and UV protection (category 3).
How does BAARS Eyewear design and produce its frames? Is there a documented sustainability commitment?
Frames are designed in-house and handcrafted in Oyonnax, France, a historic eyewear manufacturing region. Assembly is manual, and materials are sourced from renowned suppliers (Mazzucchelli acetate, Divel and Dalloz lenses). As of now, the brand does not communicate any formal sustainability commitments on its official platforms.
Where and how are BAARS Eyewear frames distributed?
BAARS does not offer direct-to-consumer sales through its website. Its frames are exclusively available through a network of carefully selected optical retailers, supporting its high-end positioning and emphasis on personalized in-store guidance.
What is BAARS Eyewear’s positioning in the eyewear market?
BAARS Eyewear is positioned as a premium contemporary brand at the intersection of industrial design and magnetic innovation. Its minimalist style, French craftsmanship, and patented hinge technology set it apart in the high-end eyewear segment.
