Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
Alaïa eyewear is the eyewear line from the couture fashion house Alaïa, developed in collaboration with Kering Eyewear. It translates the sculptural and sensual aesthetics of Alaïa's couture into refined optical and sun frames.
What is the history and identity of Alaïa eyewear in the eyewear industry?
Founded by designer Azzedine Alaïa, the Alaïa fashion house built its legacy on designs that enhance the female silhouette with precision, sensuality, and attention to detail. In 2018, the brand officially entered the eyewear segment through a collaboration with Kering Eyewear. Since then, Alaïa eyewear has embodied the brand’s couture identity—elegant, sensual, and sophisticated eyewear pieces.
What materials and aesthetic codes define Alaïa eyewear?
Alaïa frames feature a sculptural design language, often feminine, sensual, and bold—echoing the brand’s couture philosophy. Materials include premium acetate and metal constructions with polished or semi-matte finishes. Stylistic codes reflect the female form with graceful curves, balanced volumes, and elegant silhouettes, staying true to the house’s minimalist and refined design sensibility.
What collections and segments are included in the Alaïa eyewear range?
The Alaïa eyewear range includes both optical and sunglasses. Sunglasses feature cat-eye, round, or visor-style shapes, often made with recycled acetate and laser-engraved logos enhanced with enamel details. Optical collections offer sleek rectangular or oval frames made from noble materials, continuing the house’s couture-driven design ethos.
How are Alaïa eyewear frames designed and manufactured? Is there any documented sustainability commitment?
Alaïa eyewear is designed and distributed by Kering Eyewear, a Kering Group subsidiary. Recent collections include solar models made with recycled acetate, showing an effort toward using more responsible materials. This approach combines high visual standards with a mindful take on sustainability, without compromising quality or craftsmanship.
Where and how is Alaïa eyewear distributed?
Distribution is handled by Kering Eyewear, which oversees the design, production, and global distribution of its licensed brands. Alaïa eyewear is available through selected optical retailers and luxury eyewear distributors, ensuring controlled and premium market presence.
What is Alaïa eyewear’s market positioning in the eyewear sector?
Alaïa eyewear targets the luxury-high-end segment, merging Alaïa’s couture legacy with Kering Eyewear’s industrial know-how and global reach—delivering design-driven, wearable luxury accessories.
