Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
Ahlem Eyewear is an independent eyewear brand founded by Ahlem Manai-Platt between Paris and Los Angeles. Known for its clean design and artisanal French craftsmanship, it caters to clients who value quality, timeless aesthetics, and ethical production.
What is the story and identity of Ahlem Eyewear in the world of eyewear?
Founded in 2014 by Franco-Tunisian fashion consultant Ahlem Manai-Platt, Ahlem Eyewear reflects a personal vision of eyewear. Inspired by Parisian architecture and modernist design, the brand balances geometric precision with handcrafted finesse. Its identity blends discreet elegance with exceptional craftsmanship, avoiding superfluous ornamentation.
What materials and aesthetic codes define Ahlem Eyewear’s frames?
Ahlem frames are made from Italian Mazzucchelli acetate or Japanese titanium, with hand-finished hinges and detailing. The brand’s style is marked by timeless shapes, minimalist lines, and subtly nuanced color palettes. Signature touches include brushed bevels or 22k gold-plated accents on select metal frames.
What collections and segments make up the Ahlem Eyewear product range?
The brand offers two core segments: optical frames and sunglasses, along with limited editions and collaborative releases. Collections are named after Parisian districts (e.g., Voltaire, Bastille, Concorde), maintaining consistency in shape, material, and finish while aligning with the brand’s visual language.
How does Ahlem Eyewear design and manufacture its frames? Is there a documented sustainability commitment?
All frames are handcrafted in Oyonnax, France, using ethical and sustainable processes. The brand prioritizes low-impact production, traceability, and quality control. Its acetate is bio-based, and partners are selected for their adherence to strict social and environmental standards. Each frame goes through over 30 production steps, including hand-polishing and laser engraving.
Where and how is Ahlem Eyewear distributed?
Ahlem collections are available through the official website, flagship boutiques in Los Angeles and Paris, and a selective network of premium opticians and concept stores worldwide. The brand also offers personalized virtual styling consultations for remote purchases.
What is Ahlem Eyewear’s market positioning in the eyewear industry?
Ahlem Eyewear operates in the premium-artisanal segment, blending French craftsmanship, Franco-Californian identity, and selective distribution. It appeals to customers who value understated elegance, artisanal quality, and ethical values.
