The eyewear by Veronika Wildgruber is more than a simple visual aid; it’s wearable art that fuses innovation and elegance to create truly unique pieces. Each frame tells a story of meticulous craftsmanship, blending geometric design with cutting-edge materials.
Since its inception in 2010, this Berlin-based brand has carved a niche in the high-end eyewear market through a perfect combination of artisanal skill and modernity.
German-born designer Veronika Wildgruber has cultivated a distinctive artistic approach following her industrial design studies at the Free University of Bolzano, Italy. Her career began in Paris, where she explored various facets of design, including furniture and accessories, before venturing into eyewear.
Her debut eyewear collection, unveiled in 2010 at the SILMO International Optics Fair in Paris, instantly captivated both the public and industry professionals. The collection earned her the prestigious SILMO d’Or Special Jury Prize, a pivotal milestone in her career. By 2012, she was launching her first series of glasses in partnership with European artisans. In 2017, she solidified her reputation by winning another SILMO d’Or, underscoring her place as a luminary in eyewear design.
Veronika Wildgruber’s creations stand out for their singularity. Featuring bold geometric lines, subtle contrasts between matte and glossy surfaces, and layered volumes, her designs are inspired by contemporary architecture and minimalism. The brand caters to those seeking sophisticated and innovative aesthetics.
Signature models like LUKE and LEIA perfectly illustrate her style. LUKE features a minimalist design with circles linked by a slim metal bar, creating a lightweight, streamlined frame. Meanwhile, LEIA reinterprets the cat-eye silhouette with subtle details inspired by hand-drawn sketches, adding a touch of originality to a classic shape.
The Veronika Wildgruber brand prioritizes sustainable and ethical production practices. Each frame is made in Europe, primarily in Germany and Italy, in collaboration with family-run businesses renowned for their expertise. This approach ensures not only exceptional quality but also adherence to environmental and social standards.
The carefully chosen materials include:
Additionally, the brand adopts responsible logistics solutions, such as cargo bike deliveries for local orders in Berlin, further reducing its carbon footprint.
The Lane model is distinguished by its clean lines and modern design. Combining comfort and style, it offers understated elegance, ideal for those who value a subtle yet distinctive approach.
Inspired by futuristic aesthetics, the Deckard model showcases bold shapes and innovative details. With a mix of contrasting materials, this frame appeals to those seeking avant-garde flair while remaining true to Veronika Wildgruber’s artisanal values.
The PRIS and RICK models draw from brutalist architecture, balancing boldness with refinement. PRIS features strong lines and a unique horizontal bar, while RICK impresses with its commanding volumes and eye-catching design.
These frames celebrate striking contrasts, such as aluminum and acetate, for a look that is unapologetically modern.
This article is not sponsored or commercially affiliated; it is a genuine recommendation for a brand that epitomizes unique and responsible design. Veronika Wildgruber’s creations deserve recognition for their unparalleled quality and originality.
Choosing Veronika Wildgruber eyewear is an investment in a product where every detail is thoughtfully and passionately crafted. These glasses are more than accessories—they embody bold style and a pursuit of excellence. Additionally, the brand’s commitment to sustainable and transparent production aligns with the values of environmentally conscious consumers.
Whether you’re seeking minimalist sophistication or daringly bold frames, each design tells a unique story where art and functionality converge.
Further reading :
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Photo : Lumiprod
