Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
VAVA Eyewear is an independent eyewear brand founded in Berlin, with a distinctively contemporary identity. Rooted in minimalist industrial design, it promotes European artisanal manufacturing and a clear commitment to sustainability and technological awareness.
What is the story and identity of VAVA Eyewear in the eyewear world?
Founded by Pedro da Silva, VAVA Eyewear draws inspiration from industrial aesthetics and techno culture to shape its avant-garde visual language. The brand operates at the intersection of art, architecture, and electronic music, featuring collaborations with figures such as Juan Atkins and architect Kengo Kuma. Based in Berlin, VAVA embraces a post-industrial identity influenced by cities like Detroit and Berlin—symbols of resilience and creative innovation.
What materials and aesthetic codes define VAVA Eyewear's designs?
VAVA primarily uses Mazzucchelli’s bio-acetate (M49), recycled aluminum, and 3D-printed polyamide, combined with screwless, glue-free hinges. The design is geometric, clean-lined, and often monochrome, with strong references to brutalist forms and modular design. Every detail follows a systemic approach that supports the brand’s conceptual and formal language.
What collections and segments make up VAVA Eyewear's product offering?
VAVA’s offering is structured around four key segments: White Label (classic and minimal), Black Label (architectural and exploratory), Green Label (sustainability-driven), and Red Label (technological and experimental). The brand also releases occasional collaborations with artists, musicians, and designers. Each collection is numbered and conceived as part of a continuous visual narrative.
How does VAVA Eyewear design and manufacture its products? Is there a documented sustainability commitment?
Design at VAVA is centered on circularity and transparency. All eyewear is handcrafted in Italy by a family-run workshop using biosourced and recyclable materials. The company emphasizes low-impact processes, short production cycles, and avoids mass stockpiling. Its “Conscious” manifesto outlines these values, positioning sustainability as a core design principle.
Where and how is VAVA Eyewear distributed?
VAVA eyewear is available through a curated network of independent opticians and concept stores worldwide, as well as through the brand’s official online shop. Distribution remains selective, focused on partners aligned with VAVA’s creative vision and values.
What is VAVA Eyewear's market positioning?
VAVA Eyewear occupies a hybrid position between conceptual design and artisanal precision, with strong ethical and aesthetic consistency. It stands out in the premium independent segment, at the crossroads of design and culture.
