At MIDO 2026, Swiss brand read on presents an innovative concept: read on light customized, a ready-to-wear reading glasses solution customizable on the spot in-store thanks to a smart interchangeable lens system. A design innovation already awarded the 2026 German Design Award. What exactly is the “read on light customized” concept? It’s a pair of […]
Read On develops ultra-thin reading glasses tailored for mobile digital use. Designed for professionals and everyday users, its modular system allows fast and precise adjustment.
What is the history and identity of Read On in the eyewear industry?
Read On is a Swiss brand based in Zurich. It operates in the ready-to-wear reading glasses segment, introducing a patented modular system that enables opticians to customize correction in under two minutes. The brand’s mission is to offer a quick and personalized optical solution for screen reading, matching today’s mobile lifestyles.
What materials and aesthetic codes define Read On eyewear?
The minimalist design is based on a single frame and lens shape, promoting a streamlined and functional look. The ultra-flat format ensures minimal bulk without sacrificing comfort. The visual identity is deliberately neutral and elegant, designed to suit various mobile living scenarios.
What collections and segments make up Read On’s eyewear offering?
Read On offers a unique modular kit: one universal frame, pre-cut lenses in various strengths, and a compact transport box. The system targets optical professionals and end-users seeking a simple, stylish, and mobile solution.
How does Read On design and manufacture its glasses? Is there a documented sustainability commitment?
The flatpack system reduces material use, storage volume, and logistical costs. Sustainability is embedded in the design process, with optimized components to maximize efficiency. Each part is engineered to minimize environmental impact, following a philosophy of resource-conscious use.
Where and how are Read On glasses distributed?
Read On primarily distributes through optical professionals using a B2B strategy. The modular kit is designed for seamless integration into opticians’ practices. Distribution also considers the needs of travelers and mobile professionals.
What is Read On’s market positioning in the eyewear industry?
Read On positions itself as a premium technical solution in the ready-to-wear reading glasses segment, with a modular design, Swiss manufacturing, and integrated sustainable logic.
