Gucci unveils its first dedicated winter sports line under the Altitude campaign. Fronted by global brand ambassador Jannik Sinner, the collection blends technical apparel and optical design, introducing two new Gucci Eyewear models crafted for extreme conditions.
Altitude marks a turning point for Gucci: a collection specifically designed for the mountains, integrating performance elements previously absent from the brand’s offering. It extends the house’s luxury codes into a functional setting, delivering technical pieces that align with Gucci’s visual identity.
The two Gucci Eyewear models maintain the house’s signature aesthetic. The ski mask features a branded elastic strap and metallic plaque, emphasizing its bold character. The wraparound sunglasses with geometric lines and a minimalist profile project a futuristic elegance rooted in Gucci's design language.
Both models are built to meet the specific demands of winter sports: enhanced protection, optimal fit, and climate adaptability. Materials and finishes are selected to balance thermal comfort with sharp aesthetics, ensuring a seamless blend into contemporary alpine settings.
As Gucci’s global ambassador, Jannik Sinner personifies the collection’s performance-driven elegance. His athletic yet polished image bridges functionality and luxury, lending credibility to the brand’s expansion into technical sportswear.
Altitude reflects Gucci’s shift toward a multisensory, situational vision of luxury. Functionality enhances rather than compromises design, expanding how and where the brand’s codes are experienced. Gucci is articulating a fuller view of contemporary lifestyle wear.
Gucci Altitude anticipates the winter season by bringing luxury into high-performance terrain. This launch signals a strategic move into previously peripheral use-cases for the house, with objects—eyewear included—built to perform, endure, and represent.
Further reading :
The Gucci Eyewear Fall/Winter 2025 collection redefines modern sophistication through the seamless blend of heritage and innovation. Staying true to the House’s codes, Gucci offers a line of optical and sunglasses that merge timeless Italian craftsmanship with contemporary design. From sleek cat-eye silhouettes to oversized butterfly frames, the collection expresses an effortless elegance where every […]
TL;DR Gucci Lido sunglasses are the standout accessory for summer 2025. With translucent frames, bold colors, and vintage-inspired shapes, Gucci blends retro flair with modern style. A must-have for a sun-soaked, fashion-forward season. Light, bold, iconic. Gucci Lido sunglasses redefine summer style with a collection that channels effortless luxury and pure escapism. Blending retro vibes […]
For Spring/Summer 2025, Gucci Tennis returns with a new eyewear collection that serves major style. Inspired by the charm of vintage tennis clubs and the renewed “tenniscore” trend, the line blends throwback silhouettes with refined modern details. Think slim metal frames, iconic motifs, and a healthy dose of effortless cool. Sunglasses made for courtside elegance—and […]
Summer 2025 is looking bright at Gucci. The Italian house unveils a sun-soaked eyewear campaign where bold metal frames take center stage in a chic road trip vibe. Metal, style, and sun Shot by photographer Tyler Mitchell, the Spring-Summer 2025 Gucci Eyewear campaign is a celebration of freedom, friendship, and love. Each character expresses their […]
Gucci 2025 unveils a Spring-Summer eyewear collection infused with light and style. Inspired by a sun-drenched road trip, the campaign celebrates freedom, elegance, and diversity through a series of radiant images. From glamorous sunglasses to reimagined retro opticals and eco-friendly ReAce frames, this season promises a true dose of Italian fashion flair. A Sun-Drenched Road […]
A limited edition, bold looks, and eco-conscious materials — Gucci is making waves for Spring-Summer 2025. The Italian fashion house introduces ReAce, a series of upcycled sunglasses that are already stealing the spotlight. Recycled and seriously stylish Forget boring green. With ReAce, Gucci proves sustainability can be sexy. These sunglasses are made from 100% recycled […]
Receive exclusive updates on the latest in the world of eyewear, our favorite selections, and unique offers reserved just for our subscribers. Join the Parisée community and elevate your style today!
Photo : Lumiprod