Face à Face: French eyewear brand with contemporary design

Face à Face is a French eyewear brand known for its contemporary design, bold use of color, and sculptural shapes. Its creative team is based in Paris, and the brand is part of Design Eyewear Group.

What is the history and identity of Face à Face in the eyewear industry?

Founded in France in 1995 by Pascal Jaulent, Nadine Roth, and Alyson Magee, Face à Face creates collections inspired by modern art, architecture, contemporary design, and fashion trends. Since 2015, it has been part of Design Eyewear Group, headquartered in Denmark, while its design studio remains in Paris. Its identity is expressed through sculptural silhouettes, vibrant color palettes, and a non-conformist aesthetic.

What materials and aesthetic codes characterize Face à Face eyewear?

The frames are crafted from premium materials: 100% bio-based cellulose acetate, titanium, stainless steel, and aluminum. The collections feature bold color contrasts, geometric shapes, and distinctive volumes, with careful finishing work (polishing, manual assembly) to ensure durability, lightness, and comfort.

What collections and segments make up the Face à Face eyewear range?

The range covers optical frames (women, men) and sunglasses (women, men), along with signature capsule lines. The BOCCA line is known for temple tips shaped like high heels and sculpted “legs.” Other notable lines include DANCE and IM PERFECT. In 2025, the “FAF 3.0” chapter introduces the “F Collection,” where model names begin with F, focusing on distinctive shapes and colors.

How does Face à Face design and manufacture its eyewear? Is there a documented sustainability commitment?

The studio designs in Paris, and production takes place in France, Italy, or Japan, depending on the required expertise, with a finishing workshop in France’s Jura region. Selected products are OFG-certified (Origine France Garantie), confirming that all key steps (for acetate: shaping, polishing, assembly, finishing) are performed in France. The use of 100% bio-based acetate from renewable resources is explicitly documented.

Where and how is Face à Face eyewear distributed?

The brand is distributed internationally through a network of authorized retailers and partner opticians. An official store locator helps customers find points of sale. As part of Design Eyewear Group, Face à Face benefits from the group’s global organization and offices (Aarhus, Paris, San Francisco).

What is Face à Face’s positioning in the eyewear market?

Face à Face positions itself in the premium/luxury segment, with contemporary design inspired by art and architecture, meticulous finishing, European and Japanese manufacturing, and selected models with OFG certification.