What the campaign delivers—at a glance
A 40-year celebration of Donna Karan’s first Fall line, announced in New York on September 3, 2025.
A supermodel line-up: Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, Mariacarla Boscono.
Shot by Mikael Jansson with creative direction by Trey Laird.
Donna Karan Fall 2025 centers on effortless tailoring, sophisticated fabrics, and city-toned palettes.
Launch and availability: campaign live across Donna Karan’s social channels; collection available September 3, 2025 in North America and on DonnaKaran.com.
The design codes: effortless, sensual, timeless
The Donna Karan Fall 2025 collection reinterprets archive and classic silhouettes, highlighting sophisticated fabrics in sumptuous city shades—from deep brown and chocolate-plum to warm and cool metallics. It keeps the house grounded in a contemporary wardrobe that reads urban yet enduring.
Accessories tighten the story: sculptural bags, refined footwear with signature hardware, and sleek sunglasses that amplify a relaxed, confident elegance—each piece designed for the rhythm of New York.
Key looks, model by model
Claudia Schiffer: devoré velvet or a belted draped knit with a faux-fur vest.
Liya Kebede: python-effect and suede outerwear over fluid pieces.
Irina Shayk: tailored looks with a menswear-leaning allure.
Mariacarla Boscono: a ruched silk dress and a monochrome set (belted knit cape, unstructured pants).
Imaan Hammam: lustrous leather, silk-jacquard skirt, and a gold sequin backless gown.
These looks underscore the Donna Karan Fall 2025 balance of structure and fluidity—feminine power articulated through drape, cut, and texture.
The visuals: quiet power, shared conversations
Set in a sleek interior, the imagery highlights the quiet power and connection between women—an atmosphere that mirrors the brand’s enduring view of strength, complexity, and style. Shot by Mikael Jansson, the campaign lingers on the conversations women have with each other, from one look to the next.
With Trey Laird driving the creative direction, the narrative asks: What makes a woman empowered, inspiring, invincible, unforgettable? The answer unfolds across silhouettes built to make women feel confident, smart, sexy, bold, and fearless.
Heritage, then now next
Donna Karan New York reshaped women’s dressing in 1984 with Seven Easy Pieces—a system that made getting dressed effortless, sophisticated, and empowering. Today, under the ownership of G-III Apparel Group (since 2016) and following a 2024 relaunch, the house enters a new chapter while staying true to its original vision.
Within that lineage, Donna Karan Fall 2025 reads as a confident continuation: familiar codes re-energized, iconic women leading the story, and a New York cadence built into every piece.
In Donna Karan Fall 2025, the brand distills four decades of New York style into a present-tense wardrobe: sensual drape, assured tailoring, sophisticated fabrications, and accessories that sharpen the line. With Claudia, Irina, Imaan, Liya, and Mariacarla translating the message for today, the campaign reaffirms a timeless idea—clothes designed for the city and the women who move it forward.
Production credits
Creative Direction: Trey Laird. Photographer: Mikael Jansson. Styling: Jessica Diehl. Hair: Damien Boissinot. Makeup: Mark Carrasquillo. Hero images: Mikael Jansson. BTS & Still life: Natalie Paul.
FAQ
Who are the models in the Donna Karan Fall 2025 campaign?
Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono.
Who shot the campaign and who led the creative direction?
Photographed by Mikael Jansson; creative direction by Trey Laird.
What are the key design codes and color palette?
Archive-inspired silhouettes, sophisticated fabrics, city shades—deep brown, chocolate-plum, and warm/cool metallics.
What standout looks appear in the visuals?
From devoré velvet and belted draped knits to python-effect outerwear, ruched silk, and a gold sequin backless gown—each tied to a specific model.
When and where is the collection available?
From September 3, 2025, at select North American retailers and on DonnaKaran.com; the campaign launches across Donna Karan’s social channels.
