Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
A Sharp, Focused Fashion Vision
Shot by Ezra Petronio and Lana Petrusevych, the campaign strips everything back to highlight the essentials: Chloë’s presence, magnetic and unapologetic, and sunglasses that steal the scene. Tightly framed and visually striking, the visuals turn the gaze into a true style weapon.
Under Sandra Choi’s creative direction, Jimmy Choo hits the perfect balance of femininity and fearless fashion. Chloë becomes the house’s spirit — sharp, edgy, and undeniably cool.
Bling Is Back: Crystals, Pearls, and Monograms
This SS25 collection brings Jimmy Choo’s signature elements to the forefront: crystal, pearl, diamond. The standout models Danny and JC3032B dazzle with crystal-embellished monograms. And the JC4014H, featuring a delicate line of white pearls, is a nod to vintage glam — with a 2025 twist.
From oversized cat-eyes to diamond-studded pantos, these frames are more than accessories — they’re fashion statements.
Y2K Goes Couture
Y2K is trending, but Jimmy Choo gives it a couture spin. Retro silhouettes meet luxury finishes for a grown-up, elevated revival. Chloë Sevigny embodies that perfectly: effortlessly cool, never trying too hard.
Each frame is a mix of bold and refined — a bit of pearl here, a flash of metallic there, always sophisticated, never shy.
Jimmy Choo’s Spring-Summer 2025 eyewear is not just a collection — it’s a visual statement, fronted by a fashion icon who’s always been ahead of her time.
