WOOW Let’s Play is the new eyewear collection by Design Eyewear Group, created for those who love to push boundaries and play with style. More than a functional accessory, these frames are designed as a playground of creativity — blending transparency, color, and bold shapes to reinvent the way we wear glasses. Inspired by the […]
Alium is an eyewear brand developed by Design Eyewear Group, known for its fusion of advanced design and technical precision. Positioned in the premium optical/sunwear segment, it targets consumers seeking innovation and style.
What is the history and identity of Alium in the eyewear world?
Alium is part of the Design Eyewear Group portfolio, offering collections that combine cutting-edge design and advanced technology. It promotes itself with the tagline “Dare ALIUM, become a visionary,” positioning itself as a forward-thinking brand. Alongside other labels like Face à Face, Woow, and ProDesign, Alium reflects the group's emphasis on distinctive design. The presence of Design Eyewear Group's French office in Paris also supports the brand’s urban and creative identity.
What materials and aesthetic codes define Alium eyewear?
Alium frames are described as technically precise pieces of jewelry, blending performance with elegance. Key features include the proprietary “Multidirectional GEAR hinge,” used in select models. Aesthetically, the brand favors geometric shapes (hexagonal, rectangular, square) and contrasting or two-tone colorways. Certain models are certified with the “Origine France Garantie” label, ensuring that key manufacturing steps are performed in France.
What collections and product segments make up the Alium range?
Alium offers both optical and sun collections. Sub-lines include Alium Code — featuring geometric shapes and technical details — and Alium Lane, a sporty, two-tone line with the GEAR hinge. The optical line combines precision and elegance, while the sunwear line translates the same design language to sunglasses.
How does Alium design and manufacture its eyewear? Is there documented sustainability?
Alium holds “Origine France Garantie” certification for selected models, which means essential manufacturing processes such as shaping, surface treatment, assembly, and finishing are carried out in France. However, no other specific sustainability commitments (e.g., recycled materials or eco-conscious practices) are documented in the available sources.
Where and how is Alium eyewear distributed?
Alium is distributed through Design Eyewear Group’s international network of partner opticians. The official website showcases both optical and sun collections and highlights models with the Origine France Garantie label. In France, the brand benefits from a dedicated presence through DEG’s Paris office.
What is Alium’s market positioning in the eyewear industry?
Alium positions itself as a premium eyewear brand focused on technical innovation and contemporary aesthetics, with a French manufacturing dimension supported by the Origine France Garantie certification.
