Oliver Peoples 2025 is shaping up to be the season of Californian luxury. The iconic West Hollywood eyewear house unveils its Spring-Summer collection through a striking new campaign titled The Eyes of Oliver. Blending vintage heritage with a modern outlook, the luxury eyewear brand delivers a fresh take on upscale style—infused with its Hollywood DNA and a subtle sophistication that captivates today’s fashion-savvy crowd.
Founded in 1987 on Sunset Boulevard in Los Angeles, Oliver Peoples was born from a serendipitous discovery—a collection of vintage frames found in a warehouse. From the very beginning, the brand set itself apart with a radically different approach to luxury: no visible logos, just an obsession with detail, clean lines, and a distinctly cinematic spirit.
It quickly became the signature look of Hollywood insiders—actors, directors, and artists in search of authenticity. In 2006, the brand joined the Luxottica Group, expanding its global reach while preserving its creative DNA.
Over the decades, Oliver Peoples has evolved into a global icon of understated design, staying true to its Californian roots and exceptional craftsmanship, split between Italy and Japan. Every frame expresses a unique vision of style—quiet, elegant, and timeless.
The Spring-Summer 2025 campaign, titled The Eyes of Oliver, explores a powerful question: what does our gaze reveal about who we are—and how do glasses shape that perception?
Shot by renowned photographer Guy Aroch, the campaign features American actor Brandon Sklenar (1923) and model Camille Rowe in a visual narrative that’s both cinematic and introspective. Filmed at the legendary Beverly Estate in Los Angeles—once home to Marion Davies and William Randolph Hearst—the campaign draws from Hollywood’s cinematic language to blur the line between reality and illusion.
Set against this history-rich backdrop, Oliver, the character played by Sklenar, embodies a search for self through the gaze. When he removes his glasses, he disappears—a poetic way to express what the brand has always stood for: eyewear is not just an accessory, it’s an extension of identity.
Among the standout pieces highlighted are the Cary Grant Sun sunglasses worn by Brandon Sklenar, and the glamorous Eyles frame seen on Camille Rowe—two signature styles of the season.
With its play of light, contemplative framing, and muted tone, The Eyes of Oliver restores mystery and emotion to the gaze—marking a new chapter in the refined, quiet aesthetic of Oliver Peoples 2025.
Staying true to its heritage, Oliver Peoples 2025 unveils a Spring-Summer collection where every detail reflects a delicate balance of artisanal excellence, vintage-inspired aesthetics, and subtle innovation. Iconic shapes are reimagined with nuance, in warm sun-soaked tones and premium materials.
Here are the standout pieces of the season:
Cary Grant Sun: An iconic tribute to Hollywood style, reissued in exclusive colorways like DTB (Dark Tortoise Brown) paired with True Brown Polar lenses—an eyewear classic that defines timeless elegance.
Eyles: A slim, subtly retro silhouette in translucent BECR acetate, elevated with G-15 gradient lenses. Effortlessly chic, perfect for long summer days.
TK-13: An ultra-light titanium frame crafted with a minimalist, architectural approach and hand-polished finishes.
Aero II: The house’s much-anticipated aviator model returns, reinterpreted in five fresh colorways that merge vintage spirit with modern flair.
The collection is the result of expert craftsmanship between Italy and Japan. Every pair is made using premium materials: Japanese titanium, thick hand-polished acetate, polarized sun lenses, invisible hinges, sculpted lines—nothing is left to chance. Here, functionality meets emotion, and the object becomes an expression of self.
In 2025, as ostentation gives way to refinement, Oliver Peoples stands as a benchmark of understated luxury. No visible logos, no visual noise—just perfect proportions, premium materials, and thoughtful design. Every pair of glasses is crafted to enhance the gaze without overwhelming it, to reveal personality without erasing it.
Handmade between Italy and Japan, each frame reflects meticulous attention to detail—from invisible hinges to high-performance lenses. This level of craftsmanship positions Oliver Peoples 2025 among the rare few brands that seamlessly blend heritage, innovation, and emotion—the true pillars of contemporary luxury.
For those who appreciate sincere elegance and subtle design, these frames are more than a trend—they are a signature. They transcend seasons, styles, and eras with effortless coherence.
With Oliver Peoples 2025, luxury doesn’t shout—it’s felt in the curve of a temple, the hue of an acetate, the balance of a frame on the face. The California-based brand reaffirms its silent signature: elegant, precise, and nearly secretive design—worlds away from loud trends.
Each pair is an intimate statement, a fragment of style, a new way of seeing the world. And perhaps true luxury in 2025 is just that—seeing with nuance, with distinction, with awareness.
Explore The Eyes of Oliver, find your signature frame… and let your gaze speak for you
La collection Printemps-Été 2025 présente plusieurs modèles inédits comme Eyles, une monture fine en acétate translucide, ou TK-13, en titane ultra-léger. Des coloris exclusifs enrichissent également les icônes comme Cary Grant Sun ou Aero II.
Les lunettes Oliver Peoples sont fabriquées de manière artisanale en Italie et au Japon, avec une attention méticuleuse aux matériaux, aux finitions manuelles et aux détails invisibles (comme les charnières ou les gravures intérieures).
Oliver Peoples incarne le luxe discret : pas de logo visible, mais un design raffiné, des matériaux nobles (titane, acétate poli, verres polarisés), et une fabrication d’exception. C’est une marque prisée par ceux qui recherchent une élégance sans ostentation.
Réalisée par le photographe Guy Aroch, cette campagne met en scène Brandon Sklenar et Camille Rowe dans une atmosphère cinématographique. Elle illustre la manière dont les lunettes façonnent notre regard – et notre rapport au monde.
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