LINDBERG B2B Digital Platform: Customize Your Eyewear Online

LINDBERG B2B Digital Platform: Customize Your Eyewear Online

Danish brand LINDBERG now offers a dedicated B2B digital tool for its partners, combining real-time 3D visualization, multilingual interface, and full customization of made-to-measure optical frames.

How does LINDBERG’s new digital platform work?

Designed as a complete configurator, this platform enables LINDBERG's partner opticians to compose every detail of a frame. The interface clearly presents all available options: nose pad types, bridge sizes, temple styles, lengths, materials, and colors. Every possible combination can be instantly previewed using dynamic 3D renderings, offering a true-to-life view of the final product.

What elements can be customized on LINDBERG frames?

The platform grants access to the full modular potential of LINDBERG's designs. Users can select the shape and material of the nose pads, bridge sizes, temple styles (straight, curved, etc.), lengths, and all available colors and materials for each component. The level of detail reflects the brand's signature artisanal precision.

What’s the role of real-time 3D rendering?

Instant 3D rendering is one of the platform’s key features. Every configuration update is displayed in real time, allowing users to evaluate the aesthetics and balance of each choice. This speeds up decision-making and offers a clear projection of the final look, with no visual guesswork.

Who is the B2B platform designed for?

The service is available exclusively to LINDBERG's professional partners worldwide. Offered in eight languages, it’s designed to simplify international communication and ordering processes. The goal is to streamline custom frame orders while supporting the optician’s ability to meet individual ergonomic and stylistic needs.

What are the key benefits for partner opticians?

The platform streamlines the entire ordering process: stock visibility, full customization, technical validation of configurations, and direct order transmission. It minimizes errors, shortens lead times, and helps opticians provide more personalized, precise service to clients designing unique frames.

LINDBERG B2B Digital Platform: Why highlight this initiative now?

Because it marks a key step in the digital transformation of high-end eyewear. LINDBERG blends artisanal excellence with real-time 3D technology, offering professionals an advanced, global-ready tool for made-to-measure eyewear configuration.

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