Exclusive interview with E. Gucewicz, designer of T-Generations

E. Gucewicz -. I was a  fashion designer before I began designing glasses. I worked for a couture house in London at the end of the 2000s . I started designing eyewear gradually over the last 12 years and glasses design has grown to be my predominant creative outlet.

 

Previous to T-Generations, I founded an umbrella manufacturing company. We had a factory in North London creating Luxury bespoke umbrellas that mixed traditional and modern manufacturing techniques and styles. I left this company in 2017 to focus on eyewear design.

 

E. Gucewicz -. I started working on T-Generations in 2021. It was not initially planned to establish the brand in Japan, but no one could manufacture the glasses to the quality I wanted, except in Japan. So We eventually registered our brand in Japan. I also love Japan : I’ve worked with Japanese companies before on collaborative projects and I occasionally live there for a month or so every year now.

 

Our Target customer is someone who recognizes luxury finish and quality detailing, and yet retains a healthy sense of humor and curiosity

 

E. Gucewicz -. At T-Generations we’re using titanium to build eyewear designs that would normally be manufactured in acetate. An advantage of building in titanium is we can include finely carved details – such as the deliberate damage and chip marks on the frame- details that would be impossible to carve so precisely on acetate frames. The second advantage is our glasses can have unique tactile qualities because of unusual paint finishes and textures: The frame itself feels cold because it is metal, it is impossible to replicate this feeling in acetate. The texture can feel like stone. T.-Generations eyewear feels very luxurious to touch in a way that is truly unique. 

 

E. Gucewicz -. “SOFT BRUTALISM” is one of my favorite designs. It presented technical challenges, particularly in integrating unusually placed rim locks and a hidden flexible spring hinge within the solid titanium temple ends.

 

Artistically, it embodies a duality that I find fascinating. At first glance, it appears quirky and unconventional, with deliberate damage marks and visible screw heads, reminiscent of bone grafting pins, along with a surface that subtly sparkles as light reflects off the cracked paint finish. When worn, this pair of glasses undergoes a subtle transformation: What may first appear quirky and unusual becomes more subdued, offering a refined and wearable look. The design is both sympathetic and flattering, quietly enhancing the wearer’s style. If someone walked past wearing them, you might not immediately notice anything out of the ordinary, but you’d sense that there’s something distinctively special about them. Their discreet eccentricity is something I deeply appreciate, reflecting a uniquely Japanese aesthetic that I aim to incorporate into my work. For me, frames should be unique without dominating the wearer’s personality.

 

I strive to create eyewear that feels innovative in your hand, but once worn, becomes an extension of your personal style. The “SOFT BRUTALISM” design embodies this balance.