Scandinavian design is having a major moment. Prodesign’s new eyewear drop blends timeless minimalism with a modern edge — designed to last and made to shine.
The ACTIVE line kicks off with sleek, continuous color detailing — subtle base shades meet bold accents for a look that’s both clean and bold. For women, TITONE offers a refined take in triple-tone titanium. Light, elegant, and so chic.
The 4770 models are back, rocking that ultra-thin acetate structure. Think: effortless heritage vibes with a contemporary twist. Clean lines, minimalist Danish energy — total win.
EXTRUSION 3S brings the attitude with sharp edges, square lenses, and galvanic steel temples. Looking for something softer? SOL is your go-to: rounded feminine shapes, fresh tones, and full UV protection — but make it fashion.
Danish design meets our 2025 moodboard. We’re so here for it.
Further reading :
WOOW Let’s Play is the new eyewear collection by Design Eyewear Group, created for those who love to push boundaries and play with style. More than a functional accessory, these frames are designed as a playground of creativity — blending transparency, color, and bold shapes to reinvent the way we wear glasses. Inspired by the […]
William Morris London glasses embody a unique encounter between British heritage and modern design. Since its very first collection, the brand has drawn inspiration from London’s most iconic landmarks to create eyewear that blends timeless elegance with contemporary flair. Balancing discreet luxury, bold creativity, and a distinctly London identity, these glasses appeal to both fashion […]
A Vision Already Set on Tomorrow The Face à Face F Collection is a radical reinvention of designer eyewear. Drawing on 30 years of avant-garde style, the French brand celebrates its entry into the 3.0 era with a collection that blurs the lines between art, design, and technology. Each frame is sculptural—like a letter in […]
Prodesign Denmark launches its 2025 season with collections that push the boundaries of Danish design. True to its artisan roots and aesthetic precision, the brand introduces frames that blend personality, structure, and comfort. The spotlight is on SPARKLE and SIGNIFIC — two bold collections redefining expressive eyewear — alongside the technical innovation of PROFLEX ACE. […]
Three iconic names, one strategic acquisition: Design Eyewear Group just expanded its universe by welcoming JOOP!, Jaguar, Morgan, and MENRAD into its brand portfolio. A power move that’s redefining the high-end eyewear landscape, in Europe and beyond. A new era for European eyewear Headquartered in Aarhus, Denmark, Design Eyewear Group is already known for its […]
Thirty years and still bold. To mark its anniversary, FACE A FACE unveils FACES, an optical creation that’s as artistic as it is daring. The iconic French brand once again proves it’s here to shake things up. Wearable artwork Two Fs face each other—one for Foundations, the other for the Future. FACES is more than […]
