For its Spring-Summer 2025 collection, CHANEL reinterprets its iconic codes through minimalist and sophisticated eyewear designs. In a campaign photographed by Karim Sadli, Kendrick Lamar, alongside Nana Komatsu, Lupita Nyong'o, and Margaret Qualley, embodies CHANEL elegance in its most plural and contemporary form.
The CHANEL Spring-Summer 2025 Eyewear collection blends clean lines with refined detailing. With graphic silhouettes, sleek metallic frames, and plays on transparency, each model reflects the House’s visual grammar: black and white, pearls, camellias, and signature chains. A perfectly calibrated balance between couture spirit and modern functionality.
A visionary musician and CHANEL ambassador, Kendrick Lamar lends his gaze to the collection by embodying a poised, understated masculinity. More than just a face of the campaign, he emerges as a visual interpreter of CHANEL style, bringing poetic intensity to the frames he wears — in full harmony with his rigorous creative universe.
The campaign brings together three ambassadors with distinct identities: Japanese actress Nana Komatsu, a rising auteur cinema star; Oscar-winning Lupita Nyong'o, known for her bold choices; and Margaret Qualley, a contemporary muse and loyal CHANEL figure. Each one channels a unique variation of CHANEL elegance, reinforcing the universal appeal of the collection.
Renowned for his intimate and expressive portraits, photographer and director Karim Sadli captures moments of quiet intensity and timeless style. His minimalist approach, favoring soft shadows and stripped-down settings, enhances the presence of each subject. The result is a cinematic, contemplative campaign, rich in emotion and precision.
This collection’s creative tension lies in the contrast between subtlety and statement. Some frames embrace near-invisibility with refined simplicity, while others assume a bold identity, adorned with jewelry-inspired temples or revisited logos. Together, they form a versatile optical wardrobe that’s both expressive and true to the House’s DNA.
Because it reflects CHANEL’s evolving style language, through a remarkable casting. With Kendrick Lamar and three ambassadors of strong identity, the House reaffirms its vision of elegance in tune with its time, while staying faithful to its optical heritage.
The Top eyewear trends for Fall-Winter 2025 reflect a market that has become both design-driven and tech-aware.According to Euromonitor (Sept–Oct 2025), the global eyewear industry exceeds USD 160 billion this year, growing by +4.8% in value. The market is polarizing: while value-seeking consumers prioritize affordability and practicality, premium segments are investing in quality, sustainability, and […]
For its AH25 collection, the Oakley Factory Team introduces two new frames—Plantaris and Straight Jacket 99—that merge futuristic silhouettes with high-performance materials. Drawing from nature and archival design, these glasses continue Oakley’s exploration of augmented vision through experimental aesthetics. How does the Plantaris frame redefine optical design? The Plantaris frame channels an organic visual language, […]
Unveiled at SILMO Paris, the read on light customized model has won the German Design Award 2026 in the Lifestyle & Fashion category. This Swiss concept of customizable reading glasses, ready in under two minutes, marks a breakthrough in the ready-to-wear optics segment. What exactly is read on light customized? It’s the first-ever ready-made reading […]
The Cartier Eyewear Fall-Winter 2025 collection embodies the Maison’s jeweler spirit and its constant pursuit of excellence. Designed as an extension of Cartier’s style, it explores contrasts between light and depth, structure and movement.This season, the iconic lines — Clash, Santos, Première, Panthère, C de Cartier, and Décor C Allongé — are reinterpreted with precious […]
VANNI Goggles represents the fusion of Italian eyewear craftsmanship and the creative energy of contemporary art. Each year, the Turin-based brand VANNI celebrates this connection by partnering with an emerging artist selected at the Artissima fair. For 2025, the dialogue between art and design takes form through an exclusive capsule collection by artist Nicola Bizzarri, […]
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Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics. Cutting-Edge Lens Technology […]
The Gucci Eyewear Fall/Winter 2025 collection redefines modern sophistication through the seamless blend of heritage and innovation. Staying true to the House’s codes, Gucci offers a line of optical and sunglasses that merge timeless Italian craftsmanship with contemporary design. From sleek cat-eye silhouettes to oversized butterfly frames, the collection expresses an effortless elegance where every […]
KARL LAGERFELD Eyewear Fall-Winter 2025 stands out as a collection designed for those who blend sophistication with attitude. Anchored by the campaign “From Paris with Love,” embodied by a pop-culture icon, the line captures the brand’s urban, Parisian essence. Every pair reflects Karl’s unmistakable codes — structured shapes, signature detailing, and refined finishes that exude […]
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Photo : Lumiprod