For its Spring-Summer 2025 collection, CHANEL reinterprets its iconic codes through minimalist and sophisticated eyewear designs. In a campaign photographed by Karim Sadli, Kendrick Lamar, alongside Nana Komatsu, Lupita Nyong'o, and Margaret Qualley, embodies CHANEL elegance in its most plural and contemporary form.
The CHANEL Spring-Summer 2025 Eyewear collection blends clean lines with refined detailing. With graphic silhouettes, sleek metallic frames, and plays on transparency, each model reflects the House’s visual grammar: black and white, pearls, camellias, and signature chains. A perfectly calibrated balance between couture spirit and modern functionality.
A visionary musician and CHANEL ambassador, Kendrick Lamar lends his gaze to the collection by embodying a poised, understated masculinity. More than just a face of the campaign, he emerges as a visual interpreter of CHANEL style, bringing poetic intensity to the frames he wears — in full harmony with his rigorous creative universe.
The campaign brings together three ambassadors with distinct identities: Japanese actress Nana Komatsu, a rising auteur cinema star; Oscar-winning Lupita Nyong'o, known for her bold choices; and Margaret Qualley, a contemporary muse and loyal CHANEL figure. Each one channels a unique variation of CHANEL elegance, reinforcing the universal appeal of the collection.
Renowned for his intimate and expressive portraits, photographer and director Karim Sadli captures moments of quiet intensity and timeless style. His minimalist approach, favoring soft shadows and stripped-down settings, enhances the presence of each subject. The result is a cinematic, contemplative campaign, rich in emotion and precision.
This collection’s creative tension lies in the contrast between subtlety and statement. Some frames embrace near-invisibility with refined simplicity, while others assume a bold identity, adorned with jewelry-inspired temples or revisited logos. Together, they form a versatile optical wardrobe that’s both expressive and true to the House’s DNA.
Because it reflects CHANEL’s evolving style language, through a remarkable casting. With Kendrick Lamar and three ambassadors of strong identity, the House reaffirms its vision of elegance in tune with its time, while staying faithful to its optical heritage.
Further reading :
Linda Farrow doesn’t do nostalgia. With the Iconic Collection, the British house revisits its founding vocabulary — the forms that defined it in 1970 — and reengineers them for a generation that never saw the originals. This is not a reissue. It is a restatement. A Return to Origins That Refuses to Romanticise Founded in […]
There is something almost paradoxical about EssilorLuxottica’s stock market trajectory in 2026. The group continues to post sales figures most companies would envy — +11.7% at constant exchange rates in Q3 2025, +11.2% for the full year, and +10.8% again in Q1 2026. Yet over six months, its share price has erased more than 40% […]
What Paloceras built with the Pebble series, then translated into prescription eyewear with Nouvelle Fiction optical, now reaches its third chapter: a sunglasses collection that preserves the house’s sculptural grammar while turning it toward the light. Nouvelle Fiction Sun is not a spin-off. It is a continuation — on its own terms. From Optical to […]
Thirty years after their debut, Oakley Jackets are no longer just evolving. They are redefining what sports eyewear can be — and what it represents. In 1994, Oakley introduced a frame that didn’t exist before. Wraparound, bold, engineered not to please but to perform. In 2026, that same mindset expands into a broader vision: a […]
Rome, at the end of the day. Light moves across the façades, catches the acetate, then settles on a gold detail: a heart. With Dolce & Gabbana Devotion SS26 eyewear, the Italian house shapes a collection where the gaze becomes a language, and emotion takes the form of a symbol that is instantly recognizable. Here, […]
Valentino Spring Summer 2026 eyewear brings sunglasses to the forefront of the House’s wardrobe. This season, Valentino builds on instantly recognizable codes — the VLogo, archival stripes, and its signature red — and translates them into sharp silhouettes that move between graphic and refined. Strong cat-eye frames, studded ovals, and slim metal designs enhanced with […]